Launches as the First Health and Wellness Company for Videogamers; Seeks to 'Power Your Performance' Yahoo Finance

-- Creates and Develops Lifestyle Products, Services, Best Practices, and Education for the Nearly 2.6 Billion Gamers Across the Globe -

- Players of Videogames Can Suffer from Physical Pain, Discomfort, Anxiety, Lack of Focus, and Sleep Issues, Which Led to Develop a Variety of Products Formulated to Power Gamers' Performance -

LOS ANGELES, Oct. 12, 2020 /PRNewswire/ --, the first health and wellness company for videogamers, announced today that is has launched to "Power Your Performance." is a lifestyle brand featuring a wide variety of products and services for the more than 2.6 Billion videogamers across the globe. The launch marks the availability of's clinically-tested supplements that address key areas that impact gamer performance including energy, focus, pain and sleep. In the coming months, will also unveil details on an array of services dedicated to videogamers' wider needs, whether trying to find a job, an academic scholarship or a date, or simply some videogaming related entertainment options.

" is the only company which creates products that are purposely-formulated to promote videogamers' health and wellness that powers their performance," said Natalia Sokolova, Co-Founder and CEO of "Our company uniquely sits at the intersection of dietary supplements and videogaming, which collectively accounts for a half trillion dollars or more in global spending annually. impacts the entire videogamer market; our products and services are used by every type of videogame player, professional to casual, and across every type of gaming genre and device."

"As a Green Packers Hall of Fame inductee and a current collegiate esports coach, I see many parallels between the two," said Ahman Green, Coach of esports, Lakeland University. "The skill development and training for each are similar, but what's often overlooked is the mental and physical toll gaming can take. It's not uncommon for pro-gamers to train for 72-hours or more in a week, playing games that require them to make hundreds of hand movements in a minute. is dialed into the unique needs of gamers, and invested in reducing the physical challenges they face to stay healthy, sharp and pain free.'s products help gamers do what matters most, perform at the highest level and win."

For the past ten years gamers have been at best misunderstood, and at worst simply ignored. seeks to provide this vibrant and expansive community with a variety of products and services that gamers can call their own.

"Stereotypes persist that videogamers don't care about their health and wellness, and that they just sit around eating junk food and drinking soda and energy drinks. This could not be further from the truth," said Gary Kleinman, Co-Founder and President of "Nearly 200 universities offer around $15 million per year for videogaming scholarships, and there is serious competition for these funds. This is one of many factors driving gamers' increased interest in health and wellness. Just like athletes in other sports, videogamers are very aware of the impact of proper health and wellness on their performance. They're seeking out ways to address the physical, mental and emotional challenges that come with high-level gaming."'s initial line of scientifically tested and formulated health and wellness products are backed by clinical trials to ensure their efficacy ( undertakes strict FDA and legal compliance with all its products).'s products include:

  • EnerigiZ – a powerful dietary supplement formulated to deliver energy, focus and performance.

  • Got Pain? – a CBD topical pain relief cream with more than 40 ingredients specifically formulated to relieve the sore and achy joints associated with videogaming.

  • DefenZ – a special blend of antioxidants and bioflavonoids that support the immune-system and a healthy immune response.

  • DoZ – an all-natural supplement clinically designed to help gamers get to sleep, stay asleep, and wake up fully refreshed.

In addition to the initial line of products, is also the first brand in the videogaming space to tap the medical community, led by the company's Chief Medical Officer, Dr. Corey J. Csakai, to guide the use of its product, establish best practices for injury prevention, and ensure that players of videogames understand exactly how these activities affect their bodies.

"I'm a gamer, so I have first-hand knowledge of how it impacts my body," said Csakai. "I'm thrilled to be a part of the team that is working to develop products and best practices that both prevent and treat injuries specific to videogaming. These including everything from how certain products interact with the body, to how hand movements and sitting improperly can lead to health issues when playing."

In addition to the initial line of products, plans to introduce never-before-seen lifestyle and business offering for videogamers including everything from platforms for those seeking jobs in videogaming space and dates with other gamers, to an events portal where gamers can purchase tickets and VIP access to gaming events.

To learn more about, please visit

About "Powers Your Performance" by being the first global provider of health and wellness products and service specifically for videogamers. With clinically proven products, best practices, and services that help videogamers player better and longer,'s ultimate goal is to be the community leader that enables opportunities for videogame players to do what they love win the game! For more information,

SOURCE Yahoo Finance